Vega School has a yearly Brand Challenge where they bring in renown brands to give us real life briefs. The brand my group worked with was the Bill and Melinda Gates Foundation. The brief was a wicked problem in how to get young adult men to start and stay on HIV treatment.
One of the creative executions was this four-page comic. The concept is revolved around the visual of a coin toss. This is a metaphor for how people avoid making decisions about their health. It is a responsibility to ensure your health, not only for yourself but also for those around you. The message is to take the extra mile to ensure your health. It is a universal massage that I felt went beyond HIV and is applicable to many health issues.